Co-founder, CEO & Creative Director

Ashley Champ is a multidisciplinary creative with a background in consumer technology, data analytics, product marketing, and digital media. With a keen eye for growth strategies, she has demonstrated an exceptional ability to turn creative, innovative ideas into tangible realities that drive impact. Previously spending 7 years in HealthTech with Change Healthcare as a data analyst and coder, her team developed and utilized innovative tech solutions and insights to inspire a better healthcare system. Later acquired by UnitedHealth for $13 billion, Change Healthcare is recognized as one of the most prominent tech platforms in US healthcare today.

Embracing her entrepreneurial spirit, Ashley later ventured into creative entrepreneurship, assuming roles as a dynamic creative director, marketing strategist, and producer for clients in the entertainment and philanthropic sectors. Her expertise in executing viral campaigns and innovative brand strategies allowed her to genuinely connect with communities and amplify underrepresented voices. Driven by her passion to uplift and support these communities, she joined Blacktag, Inc., a global platform for Black creators, culture & commerce, as the Chief Growth Officer and Head of Product. Collaborating closely with the CEO and engineering teams, she has spearheaded strategy for the product user experience (UX), implementing data research and features to economically support Black creators and develop additional revenue streams. Building on her innate ability to authentically connect with communities, Ashley co-established and serves as the official Head of Black ULTRA®, the creator led experiential arm and subsidiary to parent company, Blacktag, Inc.

Recognizing her role within only 3% of female Black executives in tech and as an advocate for change, Ashley is committed to keeping the incorporation of DEI and humanitarian efforts within tech and creative industries at the forefront. She co-founded Goldnwave with the core mission to leverage the intersection of art, technology, and entertainment to champion positive global impact. With a track record of excellence and unwavering passion, serving and connecting others remains the core mission that powers her endeavors.

Co-founder, CFO & President

Nice guy.

Chief Communications Officer & Strategic Partnerships

Jasmine kickstarted her advertising career at BBDO NY, working alongside senior strategists and creatives to launch a new global brand platform for ExxonMobil. Moving to top award-winning creative agency Wieden + Kennedy New York, she led brand strategy for clients like Vitaminwater, HBO, Lyft, Verizon, Bloomberg, and Equinox. As one of the few senior Black Account Managers, she co-founded Noir, an ERG amplifying Black voices and promoting diversity, inspiring the creation of four other ERGs. Leading 'The Black Collective' across Wieden + Kennedy globally, she drove transformative change, empowered by her unique position as part of the 5% identifying as Black in the advertising/PR industry.

Seeking ventures to wield her influential voice and make a difference, she transitioned to tech start-up, Blacktag, Inc., a global platform for Black creators, culture & commerce. As Chief Communications Officer, she continued to drive impactful change and elevate Blacktag’s mission and achievements to a broader audience, dedicating herself to reshaping the creative and entertainment industry.